Filtering Specific Data
Before we finish this chapter, it is important to put things in the right perspective. Web stats are a great tool for SEO. Although web stats can provide an abundance of information, not all of this information is useful. For most websites, knowing the number of web page views is much more useful than knowing or reporting on the number of website hits.
Types of Web Page Elements
The vast majority of web pages on the Internet comprise much more than just plain text. Table 6-4 lists some of the most common web page elements.
Table 6-4. Common web page elements
Element | Details |
|---|---|
JavaScript | JavaScript files are stored in external .js files |
Stylesheet | Stylesheet files are stored in external .css files |
Images | Graphics files are stored in external files (e.g., .gif, .png, .jpg) |
Flash | Flash files are stored in external .swf files |
Java applet | Java applets are stored in external .class or .jar files |
Sound/music | Music files are stored in external files including .mp3 and .mid |
Videos | Video files are stored in external files including .asf and .avi |
Some web stats tools provide ways of focusing on only the information you are interested in, by way of filters. You can filter on many different things. For example, WebLog Expert has extensive filtering options, as shown in Figure 6-21.
Figure 6-21. WebLog Expert: Filter Type screen
Conversion tracking with web server logs
You can easily track conversions ...
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