SEO Warrior

User Patterns

There are several key user pattern concepts to take note of, including user entry pages, user exit pages, and user click paths. User patterns say a lot about many things regarding your website. They say a lot about SEO, but also about your website’s usability, psychology, and impressions. Take a look at the sample website structure shown in Figure 6-17. You could have visitors landing on just about any page within your website.

Figure 6-17. Sample website structure

If you’re using Webalizer, you can see where your web visitors are entering your website by clicking on the “Entry” link. Your screen will look similar to Figure 6-18.

Figure 6-18. Webalizer: Entry pages

Now, what if you want to know where your web visitors exited? Figure 6-19 shows the exit pages.

Figure 6-19. Webalizer: Exit pages

Knowing how web users use your site is important. This is where the metric called click path (or top path) comes in. This feature is not available in Webalizer or AWStats (as of this writing). Figure 6-20 shows how this feature looks in WebLog Expert.

Lots of paths may be single web pages or web documents, as shown in Figure 6-20. In such cases, think of it as web users coming to a particular ...