Part IV. Maintaining SEO
IN THIS PART
Chapter 20: SEO Beyond the Launch
Chapter 21: Analyzing Success
One of the grievous mistakes that many web designers (or whoever is in charge of SEO) make is to assume that SEO is a one-time activity. In point of fact, it is an ongoing process that must be monitored and maintained to be the most effective.
In the first of two chapters in Part IV, Chapter 20 explains some of the most important elements of monitoring and maintaining your SEO efforts. In addition, Chapter 21 helps you understand how to analyze your SEO strategies and the techniques, conversions, and even other types of logs that are associated with SEO. These techniques will help you maintain SEO and continue to gain value from your SEO efforts.
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