Zen and the Art of Social Media Strategy
In 1974, Robert Pirsig wrote a philosophical novel about a 17-day journey on his motorcycle from Minnesota to California. Zen and the Art of Motorcycle Maintenance explores the meaning of quality and aims toward a perception of reality that embraces both the rational and the romantic sides of the world. This means developing one’s scientific understanding as well as embracing one’s creative and intuitive bursts of wisdom. “The book demonstrates that motorcycle maintenance may be dull and tedious drudgery or an enjoyable and pleasurable pastime; it all depends on attitude.”3
3 Wikipedia, http://en.wikipedia.org/wiki/Zen_and_the_Art_of_Motorcycle_Maintenance.
In much the same way, successful online reputation ...
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