Part III. Optimizing Search Strategies

IN THIS PART

You can (and should) use more than one search strategy to optimize your site for search engines. You've seen how keywords and PPC programs work, but there are many other ways to get your site in front of potential site visitors and customers.

Part III explains the different types of search strategies you should be considering as you're developing the SEO for your site. In addition to search engines, there are indexes and directories to keep in mind. You can also use pay-for-inclusion services, which are different from the PPC services that you've already explored.

You should understand robots, spiders, and crawlers in order to target these different types of search strategies; and, of course, you don't want to harm your rankings, so there's also a chapter about SEO spam in this section. Finally, you'll find information about social-media optimization, mobile SEO, monetizing your SEO strategy, using SEO plug-ins, and automated optimization.

All of these elements come together to make your SEO strategies a richer, more effective method of drawing site visitors, and converting those visitors to paying customers. ...

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