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Search Engine Optimization Bible, Second Edition by Jerri L. Ledford

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Chapter 24. Automated Optimization

IN THIS CHAPTER

  • Should you automate?

  • Automation tools

Pay attention in just about any technology industry and eventually you're going to hear the term automation. That's because so much technology consists of repetitive actions that are best suited to automation.

Therefore, when you hear the term automation associated with SEO, you may be thinking, "Wow, optimization automation! How cool is that?" It would be super cool. After all, there are a lot of repetitive tasks in search engine optimization.

Using keywords on your pages is one area where you might be able to automate the optimization. A good content-generation system would make it easy for you to quickly generate keyword-optimized content that you could change out on your site regularly. Even tagging your site might be an option for automation. It would seem to be an easy task to create a piece of software that would add your chosen keywords to the correct tags.

Of course, not all automation is created equal — and when you're working on your SEO strategies, there are some things that software programs just can't do.

Being creative is one of those things. You can tell a piece of software what to do, but the software can't look at a problem from several angles and find a creative way to solve it. If the solution isn't provided by an algorithm in the program, you are stuck without an answer.

Automation has its good and bad points. Some elements of SEO lend themselves to optimization; others do not. ...

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