Search Engine Optimization Bible, Second Edition

Part II. SEO Strategies

IN THIS PART

• Chapter 4 Building Your Site for SEO

• Chapter 5 Keywords and Your Web Site

• Chapter 6 Pay-per-Click and SEO

• Chapter 7 Maximizing Pay-per-Click Strategies

• Chapter 8 Increasing Keyword Success

• Chapter 9 Understanding and Using Campaign Targeting

• Chapter 10 Managing Keyword and Pay-per-Click Campaigns

• Chapter 11 Keyword Tools and Services

• Chapter 12 Tagging Your Web Site

• Chapter 13 The Content Piece of the Puzzle

• Chapter 14 Using Communities to Improve SEO

• Chapter 15 Understanding the Role of Links and Linking

SEO is hard work. It takes much effort to optimize just the right elements of your web site so search engines will not only find you, but will also index your site so that it appears high in search query results. And all that effort must be attended to by you. There are currently no tools that will put all the elements of SEO in place for you.

Instead, you have to build your web site with SEO in mind, choose all the right keywords, and use them in the right places and with the right balance on your site, determine if pay-per-click and paid-inclusion programs are for you, use the right meta tags in the right places, create great content, build and participate in communities, and add all the right links. Sounds like a lot of work, doesn't it?

It is. But don't let the amount of work overwhelm you. Consistent effort and the strategies included in this part of the book will have you working toward your SEO goals in no time. Each of the chapters in this section ...