IN THIS CHAPTER
Before you build your site
Understanding basic web site optimization
Components of an SEO-friendly site
Web site structure: hierarchical and interlinked
Problem pages and work-arounds
Programming languages and SEO
Other site design concerns
Validating your HTML
After your site is built
Search engine optimization is a collection of strategies that improves the level at which your web site is ranked in the results returned when a user searches for a keyword or phrase.
By now, that's a definition you should be pretty familiar with. What you probably don't know (yet) is how to achieve SEO. You can't do it all at once. Instead, SEO has to happen in stages. If you try to implement too many strategies at one time, two things are going to happen:
You won't be able to tell which of your strategies are successful. Implementing one strategy at a time makes it possible for you to pinpoint which strategies are working and which are not.
When you try to implement too many strategies at one time, your efforts — even the successful ones — could be lost in the shuffle. It's like changing a recipe in multiple ways at once. Even if you like the result, you won't know which addition or deletion made the difference.
SEO is most successful when you concentrate on one effort at a time. A great place to start is on the way your site is built. One of the first things that attracts a search engine crawler is the actual design of your site. Tags, links, navigational ...