Part I. Understanding SEO
IN THIS PART
Search engine optimization (SEO) is such a broad term. It can be quite overwhelming if you try to take the whole of it in a single bite. There are so many facets of search engine optimization, from how search engines work (and they all work a little differently) to how a web page is designed. There are enough elements to worry about that you could spend far more time than you can afford to invest in trying to achieve the SEO you have in mind. However, search engine optimization doesn't have to be such an onerous task that it can't be accomplished — not if you understand what it is and how it works.
Part I explains the basics of search engine optimization. This part includes an explanation of what search engines are and how they work. There is also an explanation of Long Tail search and the concept of an SEO plan. Together, these elements will have you up to speed and ready to begin implementing the right SEO strategies to build the web site traffic that you need.
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