Part 4 Beyond Search Marketing
Search marketing is a big topic, and it is getting bigger each day. Since we wrote the first edition of this book, search marketing has changed and expanded as the Web continues to evolve. That's why we added Part 4 to the second edition.
We tackle the biggest changes of the last few years in a brand-new Chapter 16, “Explore New Media and Social Media.” You've noticed the explosion of multimedia content on the Web in recent years, so you need to understand its impact on search marketing. You’ve doubtless also observed the new ways your customers can create content on the Web, through blogs and other Web 2.0 capabilities. Chapter 16 shows you how you can take advantage of these developments in your search marketing ...
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