Part 3 Execute Your Search Marketing Program
Search marketing is at the convergence of business and technology. To successfully execute a search marketing program, you need to tame the technology while sticking with sound business procedures across your team. This is what Part 3 is all about.
We begin in Chapter 10, “Get Your Site Indexed,” by getting your Web site indexed for organic search. Your technologists must ensure your site is designed to be indexed; otherwise, the search engines will not find you.
Chapter 11, “Choose Your Target Keywords,” focuses on your target market: searchers. What words are they using to find what they want? Which ones should you be targeting in your search marketing campaigns? Your marketers must understand how ...
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