O'Reilly logo

Scenario-Focused Engineering: A toolbox for innovation and customer-centricity by Drew Fletcher, Austina De Bonte

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. End-to-end experiences, not features

Image

Emotional delight truly matters in getting the attention of customers in today’s rapidly maturing technology market. The key to achieving a much deeper sense of connection and delight with a customer is to understand and satisfy the customer’s real-world needs, which are inherently complex and multifaceted. To do that, you must focus on building end-to-end experiences, not individual features.1

What’s wrong with features?

It’s common to see a software team start a project with a list of features. To engineers, this may feel like a natural process—to approach a problem by first doing some data analysis ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required