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Using Consumer Research to Retool Talent Supply Strategies
From Let’s Make an iDeal to Optimized Talent Segmentation
This chapter addresses the supply side of strategic workforce planning to show how HR leaders and stakeholders can transform strategic workforce supply planning from forecasting future supply to influencing it. Organizations are awash in information about the external environment, employment patterns, demographics, and generational differences as well as growing data about the internal labor market, including employee engagement, performance levels, and movement patterns. All of this information has the potential to help companies manage and even optimize the supply of talent, if HR leaders exploit the power of marketing tools ...
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