Reinventing the Supply Chain Life Cycle, Student Workbook

Part II: Chapters 14 to 22, Executive Interviews and Case Studies

The executives interviewed for Chapters 14 through 20 in the book share their organizations’ approaches to dealing with planning in the supply chain life cycles of their products or services. These interviews cover interesting strategies and tactics from small, medium, and large firms, as well as from manufacturing and service organizations. In Chapters 21 and 22, the novelette content from Chapters 1 to 13 ends with two major supply chain management cases. These fictional stories are based on real case studies in supply chain management. To help readers better identify important issues and content in the Part II chapters, the coverage in this workbook consists of the learning ...