Part III. Grow Your Business Now
In Part Three, we move beyond tactical approaches to reaching customers and the media in real time to look at how you can transform your organization to function in real time.
The process starts with your people. Encourage everyone on the team to actively communicate. Give them confidence by giving each individual leeway within clear guidelines.
Once your people are on board, transform your online interface—web site, blogs, and other tools—into a real-time machine.
Above all, this is about a mind-set that has to start at the top. If your leaders get the need for real-time speed, they must give explicit permission and proactively advocate cultural change at all levels.
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