Notes

Chapter 2

1. Steven Kerr, “On the Folly of Hoping for A While Rewarding B,” Academy of Management Journal, December 1975, p. 18.

Chapter 3

1. William H. Massy and Benjamin Schneider, “The Meaning of Employee Engagement,” Industrial and Organizational Psychology, No. 1, 2008, pp. 3–30.

2. Gallup, Inc., “Employee Engagement,” poll report, 2010, p. 3.

3. See Michael Lee Stallard and Jason Pankau, “To Boost Performance, Connect with the Core,” Leader to Leader, Summer 2010, p. 51.

4. Hay Group, “Engage Employees and Boost Performance,” Working Paper, 2001.

Chapter 4

1. Eric von Hippel, Sources of Innovation. New York and Oxford: Oxford University Press, 1987.

2. Amanda Craig, Charlese Jones, and Martha Nieto, “Fashion Follower—Industry Leader,” ...

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