21 Elements of Experimental Design

Overview

Why Experiment?

Goals of Experimental Design

Factors, Blocks, and Randomization

Multi-factor Experiments and Factorial Designs

Blocking

Fractional Designs

Response Surface Designs

Application

Overview

In Chapter 2, we discussed the difference between experimental and observational studies. In an experiment, the investigator creates a controlled setting in which she or he can deliberately manipulate the values of some variables (factors or independent variables) and measure the values of one or more response (or dependent) variables. We can confidently draw inferences about causation based on well-designed experiments.

In contrast, researchers exercise little or no control in observational studies. They ...

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