Chapter 3. Formatting and Aligning Your Text
Content may be king, but presentation is queen. Youâre going to spend a lot of time choosing just the right text to add to your slides, so donât blow all that hard work by ignoring the way your text looks. If your text is hard to read or conveys a message counter to the point youâre trying to makeâif you choose whimsical, candy-colored fonts for a presentation introducing your companyâs expanded line of funeral services, for exampleâyouâre going to confuse (or even lose) your audience.
This chapter shows you how to format your text effectively. Youâll find out how to choose fonts, colors, and special effects (such as underlining, shadowing, bordering, and beveling) that support and strengthen your message (Figure 3-1), and how to avoid the effects that detract from it (Figure 3-2).
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