Contents
Part I Digital Advertising, Continuous Disruption
Chapter 1 The Talking Billboard
Mobile Devices Become Personal Media and Sharing Devices
Marketing Starts to Take Data Seriously
Social Media Teaches Us Marketing
Chapter 3 Digital Disruption: The Proliferation and Personalization of Media
Chapter 5 The Customer Purchase Journey: Increasing Relevance and Engagement
Matching Personalization to the Customer Path to Purchase
Chapter 6 Targeting vs. Personalization
Chapter 7 Native Advertising, Content Marketing, and Personalization
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