Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

Index

A

A/B testing, 88

ad development studio, 131

ad IDs, 116

advertising

assets, 127

banner formats, 67-68

billboards, 1-2

campaigns, launching, 45

data

correlating, 18

limitations of, 17-18

privacy issues, 18

data-driven dynamic ads, developing, 125-126

DCO, 39-41

display banner ads, 2

event-based dynamic ads, 52

formats, 8-9, 67

micro-messaging, 5

mobile advertising, 69

native advertising, 35-37

optimization of personalized ads, 87-91

A/B testing, 88

machine learning, 89-91

multivariate testing, 88-89

paid media advertising, 120

personalization, 2, 35-37

costs, managing, 85-87

measuring, 81-84

programmatic media buying, 63-66

ROI, 83-84

personalized ad campaigns, planning for, 71

creative approvals, obtaining, 79

creative canvas, 74-75