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Personalized Digital Advertising: How Data and Technology Are Transforming How We Market by Diaz Nesamoney

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13. Planning for a Data-Driven Dynamic Advertising Campaign

Planning for a personalized advertising campaign can be daunting, given the number of possible data signals, creative variations, etc. However, putting a process in place for how the campaign will come together can save everyone a lot of time and effort.

One of the key challenges with personalized ad campaigns is the creative approvals needed. Managing this process well can make the difference between a process that seems to take forever and one that comes together quickly and launches on time.

Some of the key steps in a successful launch of a personalized ad campaign are described in this chapter.

Identify Key Data Signals

The brand team needs to explore the available data signals ...

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