13. Planning for a Data-Driven Dynamic Advertising Campaign
Planning for a personalized advertising campaign can be daunting, given the number of possible data signals, creative variations, etc. However, putting a process in place for how the campaign will come together can save everyone a lot of time and effort.
One of the key challenges with personalized ad campaigns is the creative approvals needed. Managing this process well can make the difference between a process that seems to take forever and one that comes together quickly and launches on time.
Some of the key steps in a successful launch of a personalized ad campaign are described in this chapter.
Identify Key Data Signals
The brand team needs to explore the available data signals ...
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