CONTENTS
Introduction: This Is Not Your Typical Business Book
■ CHAPTER ONEWhy Ownership Thinking Is Desperately Needed
How Owners and Employees Think
Common Characteristics of Great Companies
The Financial Benefits of Ownership Thinking
■ CHAPTER TWOHow to Create Incentive Plans That Work!
An Incentive Plan Must Be Self-Funding
Elements of Poorly Designed Incentive Plans
Elements of Well-Designed Incentive Plans
The Argument Against Incentive Plans
■ CHAPTER THREEYour Employees Think You Make Wheelbarrows of Money
■ CHAPTER FOURMeasure Through the Windshield, Not the Rearview Mirror ...
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