Common Characteristics of Great Companies
Some time ago I was having dinner with a client of mine, who at one point during dinner asked me the following question: “You’ve worked with hundreds of companies, Brad. What are some of the common characteristics you see in the truly great ones?” As far as I could remember, no one had ever asked me this question before. Three characteristics came to mind immediately upon hearing the question, and I continue to see these three qualities in the best companies that I have worked with ever since.
The first characteristic I see in these companies is that they care. They care deeply. They care about one another, they care about their product or service, they care about their customers. But they typically care ...
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