Organisational Change

6.9 CHANGE STRATEGY FORMULATION AND IMPLEMENTATION

In order for an organisation to achieve its objectives, it must not only formulate but also implement its strategies effectively. If either of these tasks is poorly done, the result is likely to be failure of the overall strategy. The proper combination of strategy formulation and implementation can be understood in the following terms (Fig. 6.8).

 

Fig. 6.8 Performance matrix (relation between strategy formulation and implementation

 

1. Success    This is the most likely outcome when an organisation has a good strategy and implements it well. In this case, all that can be done to ensure success ...