CHAPTER 3

Product Design and Process Selection

Before studying this chapter you should know or, if necessary, review

  1. Differences between manufacturing and service organizations, Chapter 1, pp. 5–7.
  2. Differences between strategic and tactical decisions, Chapter 1, pp. 7–10.
  3. Competitive priorities, Chapter 2, pp. 37–43.

LEARNING OBJECTIVES

After completing this chapter you should be able to

images Define product design and explain its strategic impact on the organization.

images Describe the steps used to develop a product design.

images Use break-even analysis as a tool in deciding between alternative products.

images Identify different types of processes and explain their characteristics.

images Understand how to use a process flowchart.

images Understand how to use process performance metrics.

images Understand current technological ...

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