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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Larry Light, Joan Kiddon

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13. Guiding Principles

Some folks trust to reason

Others trust to might

I don’t trust to nothing

But I know it come out right

—The Grateful Dead1

Guided Decentralization is like playing in a band. Everyone has her own instrument, her own sheet music. Sometimes there is exceptional improvisation and creativity, but it always winds being a harmonious interpretation of the same song within the same song’s framework. Guided Decentralization as actualized in The Collaborative Three-Box Model leads to Brand Harmonization across geography and function. It’s the same song with beautiful orchestration but not always the same notes.

Adopting and adapting The Collaborative Three-Box Model and creating a Brand Business Scorecard require a mind-set change ...

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