New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

Part III. CEO Reactions to the Concept and the Book

In this part, we reproduce letters from CEOs and senior leaders of large global firms. The letters demonstrate their growing interest in embracing the opportunities in BOP markets and the innovations they foster. These letters from the CEOs reflect the voices of a wide variety of firms and, more importantly, individuals. It is our hope that these perspectives will motivate more CEOs.

List of Firms:

1. Microsoft

2. Bharti Airtel

3. Thomson Reuters

4. Royal DSM

5. ING

6. GlaxoSmithKline (GSK)

7. Unilever

8. Philips Electronics

9. University of Maastricht

10. Acumen Fund