Microsoft
Many of the ideas in The Fortune at the Bottom of the Pyramid are reflected in Microsoft’s Unlimited Potential product-development effort. Designing and selling products targeting the Bottom of the Pyramid requires new thinking around market-opportunity sizing, relevant design, and nontraditional business ecosystems. But the results are proving to be quite exciting, not only in terms of the market impact in developing economies but also in seeing how innovations targeting the Bottom of the Pyramid can “trickle up” to the developed world.
A great example of this involves Microsoft’s work around Windows Starter Edition and low-cost computing. This began as an effort to redesign a computer operating system’s user interface, business model, ...
Get New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
