Friday: Outline Your Campaign Management, Tracking, and Analysis Approach
Like any other media, mobile advertising is useless if you can't track and measure the results. Let's review your options.
Analytics Options
It's a given that most of your mobile advertising campaigns will ultimately drive to a mobile web page of some kind. In Chapter 4, we discussed your options for tracking mobile websites, but let's do a quick recap to refresh your memory. Most likely, your current web analytics solution offers mobile tracking; most of the top options do so including:
- Google Analytics
- Omniture Site Catalyst
- webtrends
- IBM Coremetrics
- Yahoo! Analytics
So, tracking activity on your mobile websites and landing pages will be relatively straightforward. ...
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