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Week 3: Maximize Reach with Mobile Websites
You now have a framework for developing your strategic approach to mobile and a firm grasp on the most basic mobile marketing channel, SMS. At this point, it's time to focus on your mobile website, which we believe is the most important element of your overall mobile strategy. This is where most of your customers will connect with you. It will also be an end destination to which many of your other initiatives will drive customers, including SMS, mobile ad campaigns, QR codes, and mobile email. In this chapter, we walk you through the options for designing and developing your mobile site and provide you with best practices for testing, search optimization, and measuring success.
Chapter Contents
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