CHAPTER 14LEVERAGE
MORE OUTPUT FOR LESS INPUT
Leverage: Using something to maximum advantage.
Give me a lever and a spot to stand and I can move the world.
—Archimedes
The need for solo practitioners (and boutique firm owners) to create leverage or scalability (to easily change in size) is conspecific to growth. That’s because of the S-curve (Figure 14-1).
Figure 14-1 S-curve dynamics
As you can see in Figure 14-1, organizations and practices achieve dramatic growth once the basics are mastered (seeing only economic buyers, writing proposals with options, populating the Accelerant Curve, and so forth). However, eventually growth slows, threatening ...
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