Microsoft Dynamics CRM 2013 Unleashed

Campaign Response Activity

The Campaign Response Activity is a record indicating a response received in response to a campaign. The Campaign Response Activity is the same type found on the Marketing tab, under Campaigns > Campaign Responses. Both require the Parent Campaign and Subject fields and include other information fields specific to campaigns (see Figure 7.35).

FIGURE 7.35 Campaign Response Activity.

It is helpful to know that Campaign Response Activities are sort of an Activity hybrid specific to campaigns. For example, they can consist of an email, phone call, fax, letter, or appointment; they even have an Others designation for word ...