IN THIS CHAPTER
Leveraging the power and reach of television
Recognizing opportunities in print media
Using email to connect with Millennials
Television and other traditional media has had a great impact on prior generations. With the advent of new media technology comes new uses for these traditional channels. While they no longer function in the same way that they once did, traditional channels can still be valuable assets in your outreach strategy. This is particularly true when you leverage the ways that Millennials use these channels to enhance your new media strategies. (Chapter 6 covers this topic in more detail.)
In this chapter, you get a better understanding of where traditional media fits when it comes to reaching Millennials. At first glance, traditional media doesn’t seem like something that is of much interest or readily accessible to a Millennial demographic. After all, this audience lives online and engages with brands primarily through more conversational channels, like Twitter and Facebook. Even though this is true, traditional media still has a place in your Millennial outreach and engagement strategy. ...