O'Reilly logo

Marketing to Millennials For Dummies by Corey Padveen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

Engaging with Millennials on New Media

IN THIS CHAPTER

check Using Facebook at the center of your new media strategy

check Creating content that resonates with Millennials

check Running Millennial-oriented Facebook ad campaigns

Reaching Millennials on new media requires more than a simple presence. Everyone has that. You need a deep understanding of your audience and a willingness to invest in reaching them using social advertising. With this understanding, you can create a comprehensive set of content strategies.

In 2014, social audience engagement platform Crowdtap (http://crowdtap.com) conducted a study that found that Millennials are spending an average of 17.8 hours per day consuming various media. It is important to keep in mind that this number doesn’t necessarily reflect total, or real hours, but rather cumulative hours on various media. So Millennials can be answering texts while scrolling through Facebook with the television on in the background. What is important to note in this study is that Millennials are always connected, and the majority of these nearly 18 hours is spent engaging with new media.

In this chapter, you see exactly how new media operates as the backbone of your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required