Table of Contents
Chapter 1. Marketing-Driven Strategy to Make Extraordinary Money
Chapter 2. Generating, Screening, and Developing Ideas
Chapter 3. Entrepreneurial Pricing—An Often-Misused Way to Garner Extraordinary Profits
Chapter 4. Distribution/Channel Decisions to Solidify Sustainable Competitive Advantage
Chapter 5. Product Launch to Maximize Product/Service Lifetime Profitability
Chapter 6. Entrepreneurial Advertising That Works—Vaguely Right or Precisely Wrong?
Chapter 7. How to Leverage Public Relations for Maximum Value
Chapter 8. Sales Management to Add Value
Chapter 9. Marketing-Enabled Sales
Chapter 10. Entrepreneurial Promotion and Viral Marketing to Maximize Sustainable Profitability ...
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