Chapter 1. Marketing-Driven Strategy to Make Extraordinary Money
Positioning to Enhance the Value Proposition
“What am I selling to whom, and why will they buy?” Determining the answers to this seemingly simple question will have more impact on the success of your venture than anything else. The answers will drive the essence of your unique value proposition to your customers.
What is a unique value proposition, and why is it important?
First, a value proposition is the promise of intrinsic worth that your product, service, or offering can provide to customers. It is the statement of benefits a customer can expect when buying from you. Simply ...
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