CONTINUED ENHANCEMENTS TO THE SEARCH RESULTS PAGE
Google and Bing continue to evolve the search results display. Since the first edition of this book was published, for instance, Google began showing maps listings for queries with local intent.
In the search results shown in Figure 5.20 for [best cocktail bar], all but the first result are pushed down to make way for listings from Google Places.
Figure 5.20 Google Places
(See Chapter 6 for more on how local businesses can maximize searcher engagement.)
As for November 2011, Google began testing something called sources. (See Figure 5.21.) Google says this module, shown on the right side of search results, which pulls in data for a variety of sources, is one of many experimental features.24
Figure 5.21 Google Sources
Get Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
