Part 1: The basis of a unified content strategy
1 The basis of a unified content strategy
Content can be considered the lifeblood of an organization; without meaningful content that supports products, services, and business processes, an organization would soon wither away. In Chapter 1, “Content: The lifeblood of an organization,” we explore how to get content out to the right customer at the right time and in the right format. We introduce the concept of a unified content strategy and discuss the implications of what the “content silo trap” can mean for an organization’s success.
One of the challenges facing anyone considering a content strategy, whether on the scale of a single web offering or a global enterprise, is ...
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