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Managing Enterprise Content: A Unified Content Strategy, Second Edition by Charles Cooper, Ann Rockley

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Chapter 1. Content: The lifeblood of an organization

Organizations create tremendous volumes of content to support their products, services, and business processes. Getting content out to the right customer at the right time and in the right format is critical to an organization’s success. Not only do organizations generate a tremendous amount of content, they have many different audiences, each with its own goals. Some want you to deliver content to them, others are searching for answers to questions that you’ll provide, and still others want to be engaged in the content process. Making that content available to them means providing your content in a variety of channels including print, Web, mobile, eBook, app, and more.

This chapter introduces ...

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