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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 9: Company Updates, Analytics, and Job Postings—Yours and Others

There are a few more things you can do with your company profile that we will cover in this section, including company status updates, analytics, and job postings. We will also look at how you can follow other companies.

Monday: Create Your Own (Targeted) Updates

You can now create your own updates within your company profile. It’s similar to creating a status update on your home page, or on Twitter or Facebook. Open your company profile and make sure that you’re on the Overview page. On the Overview tab you will see a field that allows you to share an update, as shown in Figure 4-19.

LinkedIn says this about company status updates:

You can post and share items like company ...

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