Understanding the New Rules of the New Web
When any user can post content on a site and anyone can respond to and edit that content, it changes the rules in many ways. Leaders who understand this changing landscape are using the new Web to help people connect and collaborate in powerful ways. Those who don’t get it are being bypassed. According to Gary Hamel (2009), one of our country’s most influential business thinkers, the new Web reflects “post-bureaucratic realities” that leaders must understand if they want to attract and retain the Web-savvy generation now entering the workplace. Exhibit 13.2 captures some of these new realities.
On the new Web we gain power by sharing, not hoarding, information.
Some of these rules probably seem ...
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