Chapter 6. Catalyst Level: Mobilize Breakout Endeavors

As the senior environmental health and safety officer for a global chemical corporation, Brenda was charged with implementing the company's worldwide commitment to sustainable development.[111]A bright and spirited Catalyst-level leader, she felt strongly that a genuine commitment to environmental responsibility would not only benefit the planet, it would also make the company more profitable. She described the chemical industry's historical stance toward environmental issues in this way:

Before the mid-1980s, the industry assumed that anyone concerned about chemical risks was either wrong or irrelevant. The only real stakeholders in their minds were shareholders and government regulators. ...

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