Contents at a Glance
Part I. Putting the “e” in Commerce
2. Choosing a Product or Service
3. Creating a Unique Selling Position
Part II. Planning Your Yahoo! Business
5. Important Elements of a Business Plan
6. Setting Up Your Business Accounts
Part III. Setting Up Your Yahoo! Store
8. Choosing a Merchant Solutions Package
10. Setting Up Your Yahoo! Store Order Settings
Part IV. Launching Your Yahoo! Store
11. Basic Marketing—Promoting Your Yahoo! Store for Free
12. Search Engine Optimization and Listing
13. Marketing and Merchandising Your Store Using Yahoo! Tools
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