Chapter 1. eCommerce Basics
What You’ll Learn in This Chapter
• The basics of eCommerce
• The characteristics of today’s online shopper
• How the Yahoo! Store program empowers business
By the end of the first decade of the twenty-first century, the eCommerce world on the Internet will contain tens of thousands, or more likely hundreds of thousands, of eCommerce websites, all competing for the attention and wallet of the online consumer. The vast majority of these eCommerce sites will be part-time or home businesses selling a limited number of products or services. Since you’re reading this book, you’ve decided to enter this “brave new world” of eCommerce and participate in its success. But before you run off and open your online storefront, ...
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