Contents
Chapter 1: Rockets Don't Fly Themselves
The Internet as the Great Paralyzer
Meet the Enemy: Channel Overload Syndrome
Do People Really Trust Your Business?
Introducing the Elevation Principle
Elements of the Elevation Principle
Chapter 2: Starting Your Mission Plan
Establishing Your Clear Vision
Setting Your Course Trajectory
Chapter 3: Finding Inspiration by Looking Outward
Leveraging Inspirational Content
Chapter 4: Leveraging the Power of Other People
Developing Profiles for Your Ideal Reader Base
How to Identify the Problems and Desires of Your Reader Base
What Problems Are They Facing?
Chapter 5: Actively Engaging Other People
The Importance of Giving Genuine Gifts
Chapter 6: Making Content the Fuel of Your Marketing
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