Part V. Driving More Visitors to Your Site
In this part . . .
Part V is all about driving the correct traffic to your landing page to make a lot of conversions. Chapter 13 starts with a discussion of keywords — choosing and placing them on your page. In Chapter 14, we look at the basics of search engine marketing and search engine optimization.
Search engine optimization is just one avenue to drive traffic to your landing page; you can also drive traffic with online ads, which we discuss in Chapter 15. Not only that, but you can use ads in which you pay for clicks. In Chapter 16, we discuss just that — pay per click (PPC) ads. After you know a bit about PPC, Chapter 17 adds to the discussion by looking at how to run a Google PPC ad test campaign. By the end of this part, you can drive qualified traffic to your landing page.
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