Chapter 1. Background
Why do you need this book? • The form and logic • Method • The philosophy • Excitement • Data that makes sense
And all I ask is a tall ship And a star to steer her by. | ||
| --JOHN MASEFIELD (1878–1967) | ||
Why do you need this book?
Business ratios are the guiding stars for the management of enterprises; they provide their targets and standards. They are helpful to managers in directing them towards the most beneficial long-term strategies as well as towards effective short-term decision-making.
Conditions in any business operation change day by day and, in this dynamic situation, the ratios inform management about the most important issues requiring their immediate attention. By definition the ratios show the connections that exist ...
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