Publisher’s acknowledgements

We are grateful to the following for permission to reproduce copyright material:

Figures 1.1 and 1.2 after Corporate Strategy, revised edition, Penguin Books (Ansoff, H. I. 1987), with permission of the Ansoff Family Trust; Figure 2.1 from Product Portfolio Matrix (Henderson, B.) © 1970, The Boston Consulting Group; Figure 3.1 after The 8 Steps to Strategic Success: Unleashing the Power of Engagement, Kogan Page (Van den Berg, G. and Pietersma, P. 2014), with permission of Kogan Page; Figures 6.1 and 6.2 after The Business Model Canvas, www.businessmodelgeneration.com; Figure 7.1 after Defining the Business: the Starting Point of Strategic Planning, 1st ed., Prentice Hall (Abell, D.F. 1980) ©1980. Reprinted and electronically ...

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