CONTENTS
SECTION I THE SECRET TO REACHING ANYONE
The Secret: Getting Through Is Simple
2 A LITTLE SCIENCE: HOW THE BRAIN GOES FROM “NO” TO “YES”
Amygdala Hijack and the Death of Rational Thought
SECTION II THE NINE CORE RULES FOR GETTING THROUGH TO ANYONE
3 MOVE YOURSELF FROM “OH F#@& TO OK”
The “Oh F#@& to OK” Speed Drill
“But I Do Listen . . . Don’t I?”
How Well Do You Know the People You Know?
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