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THE IMPORTANCE OF HIGH-QUALITY CONTENT

Many search engine optimization “experts” will tell you that there are many tricks and tips you can use to make your web pages do better in search engine rankings. Meta tags and the HTML page title are only two tricks. If you look around the Internet, you will find dozens of tips and tricks. Some of these suggestions will indeed help your site ranking, while others will hurt it.

You can use every trick in the book to drive all kinds of traffic to the site, but what good is that traffic if they have no interest in Fictitious Elementary School?

If you are satisfying your target audience, even if that audience is small, then you are getting the most out of your website. Write your content carefully, thinking about the people who will read it and return to the site again and again for more information. You did a lot of work up front in your site strategy and planning stage (Lesson 2) to ensure that you were building the site for people who would use it regularly. Those are the people you need to satisfy, so use the information collected there to enhance your content. Update the website regularly with timely, relevant content, written for your target audience, and the site will be very successful.